Restaurant and hospitality gurus Tony and Valerie Bettencourt started BestLife meal prep just two years ago with the goal of making clean, healthy food as convenient as possible for their customers. They cook with only organic produce and all natural, grass-fed meats. Customers place orders online for either delivery or pickup from one of their four locations.
The Bettencourts started their business with a grassroots approach, beginning right out of their home. Organizing the orders that customers placed via text message, email, or Facebook quickly became an overwhelming task. Tony built a basic ecommerce website through GoDaddy, but still, at the end of every week, they would have to collect and print each invoice and begin cooking. They often received orders from customers far from their delivery zones and would have to directly email and inform them of this, inevitably creating customer dissatisfaction. Launching a business directly from their house was a daunting enough task; having to manually calculate and confirm orders, and take into account human error, was altogether limiting their productivity and capacity for growth and impact.