A Slickview Studios Company
Just a few days ago we introduced our new marketing services: BARK. But now you’re probably wondering what exactly it is that we offer, and what makes us so special. So why should you trust us?
Before we get into that, let’s start with an overview of some digital marketing terms you either may already be familiar with or haven’t ever heard of before.
What is PPC Marketing?
Pay per click marketing is a form of online advertising and a powerful tool to reach your target audience. PPC marketing is used for increasing sales, generating leads, and promoting brand awareness — all critical goals that your company should undoubtedly prioritize.
This form of advertising has become highly popular in the world of digital marketing, allowing advertisers to create highly targeted ads and understand precisely how users are engaging with their content. Gone are the days of posting an ad and simply hoping some user, somewhere saw it, and felt compelled to order your product. Now, with PPC marketing platforms, we have tangible analytics to guide marketers.
It might feel like there’s a lot of terminology and strategy to master right now. But don’t feel overwhelmed. Slickview Studios is here to guide you through every step.
What services do we offer?
We offer two PPC services to our clients: Facebook ads and Google Adwords. Here’s how they work.
First of all, with both platforms, you pay a certain amount each time your ad is clicked, depending on the audience or keyword you select. On Facebook, you select an objective (remember the goals of PPC marketing we mentioned above? Your objective might be one of those, like lead generation). Then, you select your audience – and this is part of Facebook’s magic. Facebook, as you can imagine and probably know, holds a wealth of insight into a large global audience (over 2 billion users worldwide), including preferences, habits, and other demographics. We guarantee that your ad will be distributed to people who will be most interested.
Google Adwords, the most popular PPC platform and a search display network, is how us marketers bid on the keywords we want to trigger sponsored ads. Basically, it allows your company to appear above the organic search results, and advertisers pay when users click their ads. So how can you control whether your ad appears at the top? The way it works is that advertisers bid on the perceived value of a click by selecting keywords related to your product. Google determines ad rank by considering bid amount, ad relevance and quality, the context of the user’s search, and format impact. See the bold “Ad” word in the picture below?
At Slickview Studios, we perform extensive keyword research to discover exactly what terms your targeted audience search for. Through our tireless research and unparalleled ad copy, we’ll raise your ad rankings and lower your advertising costs – the ultimate goal for any digital marketer.
But why us? What makes us different?
Remember the tangible analytics we just referred to? In the next few days, we’re going to do a deep dive into what these are. There are a few key more acronyms we’ll cover – CPA, CTR, CPC – when it comes to measuring the effectiveness of your ads. Did your ads reach the right people? Are you making the most of your marketing dollars?
At Slickview Studios we pride ourselves on transparency, so we’re never going to plead with you to use our services without explaining exactly what we do, and why it’s worth your money. So stay tuned in the next few days to learn exactly how we plan to take your advertising to the next level.
If you’re new to Sprwt, don’t hesitate to LEARN MORE about us by booking a demo with one of our agents. Or maybe you’re ready to update your Sprwt software to the next level – especially now that you have a taste of our marketing services. Click here https://calendly.com/sprwt/demo/?month=2021-01 to book a demo today!
And, check out our customer testimonials at https://sprwt.io/our-customers/ to get a glimpse of your future success with Sprwt.