Amarylis Diaz founded SmartMeal Preps in 2017 with the ambition to ship food to the entire island of Puerto Rico. She wanted to provide her clients with delicious and nutritious meals that would complement their weight loss journeys.
Before Sprwt, she manually completed every business operation – taking and keeping track of orders, creating labels, acquiring inventory, and more. When it came to communicating logistical information to her customers, such as delivery dates and pick up locations, she relied on Facebook and Instagram. She also used these platforms to market her company to the best of her ability. However, without a website, communicating with customers while fostering brand awareness became nearly impossible tasks. Using different social media accounts for ordering and marketing purposes simply wasn’t sustainable. And rather than focusing on her true passion, cooking, she was overwhelmed by the tedious, day-to-day operations of running a meal-prep company manually.